Cowboys vs Knights Double Passes
James Cook University business honours student Matthew Smith is conducting the study, titled Measuring James Cook University student and staff motives/factors of influence towards North Queensland Cowboys season membership packages.
The study follows a Memorandum of Understanding formed earlier this year aimed at strengthening the existing ties between the Cowboys and JCU.
“I will be investigating the motivational factors of the JCU community towards attending Cowboys home games and purchasing season-tickets,” Mr Smith said.
“Hopefully the study will assist the club in gaining a thorough understanding of how its players, brand and marketing efforts are perceived by the JCU community.”
Mr Smith said the Cowboys have been very supportive throughout the year; offering 80 double passes as an incentive for students and staff to attend focus groups, and assisting with the design of questions.
The study will be held between August 12 and 22 at JCU’s School of Business, and will involve eight people in one of 10 focus groups discussing their views about the Cowboys.
Mr Smith said he hoped to attract between 50-80 participants, in order to get sufficient data for the study.
“I’m looking for anyone aged 18 or over who is a current University student or staff member.
“It isn’t just Cowboys fans who are invited to attend; no prior knowledge is required, so everyone in the JCU community is welcome.”
To register, email firstname.lastname@example.org